meet our executive team

 

 

Kevin Friedman, President / Creative Director

Kevin Friedman has more than 14 years of experience as a creative advertising and marketing executive. He started his career at MGM Studios in 1997, where he supported divisions of MGM's promotions group and worked in the creative and in-house production departments. After leaving MGM, Kevin served as an executive in the interactive and home entertainment group of Seiniger Advertising and the creative advertising group of A.D.D. Marketing and Advertising. At these agencies Kevin's responsibilities included managing creative advertising, developing home entertainment packaging, creating trade & consumer print and collateral, and executing marketing strategies.

In April 2004 Kevin started Creative Freedom, a creating advertising firm in Los Angeles. He grew this firm over several years, ultimately adding a communications and public relations division and re-launching the company under the name Maize Marketing, Inc. Kevin serves as the President and Creative Director of Maize Marketing, developing and executing advertising and marketing campaigns for brands large and small, designing and developing websites, and providing many other branding and design services.

Over the years Kevin has had the privilege of working on many advertising and marketing campaigns for very well-known brands, including campaigns for Buena Vista Home Entertainment, Quiksilver, 20th Century Fox, Fox Sports, FSN West / FSN Prime Ticket, Carl's Jr., Paramount Pictures, Sony Pictures, Dairy Queen, the Los Angeles Dodgers, the Los Angeles Lakers and NASCAR, to name a few.

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Joseph Geisman, Vice President, Business & Legal Affairs

Joseph Geisman is an attorney and legal services professional with more than 12 years of experience as an integral member of sophisticated client advisories and executive management teams. With an analytical and results-oriented mindset, Joseph applies a hands-on approach to meet the needs of a dynamic and changing professional environment.

Joseph heads Maize Marketing's strategic communications division, developing and implementing strategic communications, marketing and business growth strategies for professional services firms such as law firms, accounting firms, consulting firms, and other providers of professional services. Joseph functions as an advisor and partner to such firms, producing effective communications, shaping and managing their brands, integrating social media with traditional communications and helping firm's set the stage for effective business growth and relationship building with clients, prospects and referral sources. He also writes client alerts, newsletters, blogs, articles and other content to help firms increase their visibility.

Prior to joining Maize Marketing, Joseph was Of Counsel to the law firm of Greenburg Traurig LLP, a full-service international law firm with over 1,800 attorneys, where he represented and counseled clients in connection with a broad range of business and legal matters. Joseph also served as Intellectual Property Counsel to the Motion Picture Association of America, Inc. (MPAA), the leading advocate for the motion picture, home video and television industries in the United States. Joseph began his professional career as an associate at Loeb & Loeb LLP, a multi-service, 300-person law firm recognized as a leader in the entertainment and media industries and highly regarded in the areas of financial services, real estate and technology.

Joseph has spent much of his career representing and advising clients in connection with a broad range of business matters and working with corporate executives and communications professionals. He holds Juris Doctor and Bachelor of Arts degrees from the University of California, Los Angeles, and is a member of the American Bar Association, Los Angeles County Bar Association and Los Angeles Copyright Society. He has authored many articles, newsletters and client advisories and has been a panelist and speaker at several professional conferences.