Carl's Jr. / Los Angeles Lakers / FSN West
Challenge - We were tasked with the challenge of integrating three strong brands into one concise marketing campaign. Working with several key brands such as Carl's Jr., the Los Angeles Lakers and FSN West, it was important to generate an effective sweepstakes marketing campaign that represented each brand accurately while also capturing the attention of consumers while at a drive through or inside Carl's Jr. restaurants regionally.
Strategy - Maize Marketing's goal with the campaign was to take key Hollywood symbols and integrate them with the three brands to help draw interest in the sweepstakes. In order to create a campaign that would entice consumers to sign up for the sweepstakes, Maize Marketing's Point of Purchase and Poster design incorporated the logos and color schemes for each of the three brands while also featuring an image of the iconic downtown Los Angeles skyline along with an image representing a Hollywood movie premiere.
Results - Maize Marketing's Point of Sale and Poster design was featured in over 500 Souther California Carl's Jr. locations and resulted in more than 200,000 sweepstakes entries. The design was so compelling that the Poster remains on display at the corporate offices of both Carl's Jr. and the Los Angeles Lakers.
Pretty the Series
Challenge - With dozens of new web series popping up online every day, Maize Marketing was charged with helping a new delightfully offensive mockumentary of children's beauty pageants stick out in the crowd. There were no major celebrities, studios or networks attached, so we were charged with taking the sheer genius and creativity of the episodes to gain publicity and increase viewership of the episodes.
Strategy - Our emphasis was on crafting creative story angles that would capture the interest of media and bloggers alike. We pitched the series to mom bloggers and parenting sites for a source of humor when “mama needs a break,” we pitched it to entertainment bloggers as the web's best kept entertainment secret, and pitched ”mock“ interviews to broadcast segments.
Results - We had tremendous success with entertainment and mom bloggers which brought a lot of viewers to the web site to view the episodes, but what threw the series over the edge into superstardom was a segment we secured for Pretty the Series on The KTLA Morning Show, the #1 watched morning show in Los Angeles, which is the #2 market in the country.
Challenge - The Guardians of the Los Angeles Jewish Home for the Aging have been raising funds for the Jewish Home for 80 years. There are numerous other charities that are vying for the monies of givers in and around Los Angeles. Maize Marketing was tasked with the challenge of creating a new awareness for the charity through the development and rebranding of the existing creative.
Strategy - The team at Maize Marketing wanted to create a sustainable brand that has kept the new members and existing members clamoring for more. The strategy was to keep the brand elements intact but modernize the logo, website, social media, magazine and marketing materials.
Results - The Guardian magazine is now sent to over 4,000 individuals and is a sustainable product on its own, creating advertising revenue and showcasing the wonderful events the Guardians put on each year. Since establishing a social media platform, (Facebook, Twitter, YouTube) the Guardians have more young members than ever, and a great deal of event marketing is done through Facebook.
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