Content/ Digital/ Public Relations/
FLIR Systems is the pioneer and world leader in thermal imaging technologies.
Following the expansion of FLIR’s security solution portfolio and the acquisition of DVTEL, FLIR sought to make a new impression in the security industry.
FLIR partnered with Maize in 2017 on content creation, public relations, digital marketing and out-of-the-box ideas.
The result – FLIR went from a security player to a security frontrunner, captivating the marketplace’s attention.
Here’s how we did it.
Increasing FLIR’s prominence in the industry as the go-to expert on thermal imaging and perimeter protection backed by its award-wining solutions.
20 articles in top tier security outlets (including the cover story of Security Today!)
2 speaking engagements
4 award wins and 3 award finalists
Driving client engagement through eye-catching content that showcased FLIR’s technical insights and state-of-the-art technology.
Executing client acquisition through visually appealing emails driving users to FLIR product and landing pages.
Launching a digital inbound marketing using PR, email promotion and social advertising to drive white paper downloads and lead conversion.
Inspiring attendees to go to the FLIR booth with media attention, award recognition and a social contest, “Take a Thermie.” Guests who took a “selfie” with FLIR’s therminator and shared the photo were entered to win a prize.
Take a Thermie Social Media Contest