Establishing and reinforcing a firm’s brand. Developing and implementing media relations strategies, utilizing new media tools, and creating client-focused marketing and collateral materials that align with a firm’s business objectives.
Writing newsletters, client alerts, articles, professional biographies, practice area summaries, matter and case summaries, and other content that highlights a firmís accomplishments and expertise in targeted areas.
Integrating online and traditional communications tools by creating and maintaining pages on social media websites, writing and managing blogs that focus on targeted practice or industry areas, preparing materials that regularly update a firm’s clients on breaking news and developments, and related services.
Developing and maintaining company websites, including writing relevant content.
Providing traditional and online public relations services.
Facilitating coordination among professionals to help set the stage for effective business growth and relationship building with clients, prospects and referral sources.
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