“Content is king”. This has become an inescapable fact for marketing professionals and consumers alike. Simply put, content marketing is the process of planning, developing, publishing, and distributing content to reach a target audience. It is one of the most popular marketing tactics known to boost brand awareness, drive sales, improve engagement, and inspire brand loyalty. However, if you want to get it right it won’t be as…
Wear a mask. Stay six feet apart. Don’t travel unless it’s essential. By now, we’re all familiar with the social distancing guidelines experts suggest for staying healthy during the pandemic. While it makes sense to keep our physical distance from people, there’s no reason you need to stop connecting with people socially. Especially since networking…
If 2020 has shown us anything, it’s that we better embrace the remote work, distance learning, and online events that will forever be ubiquitous with this year. With that in mind, being able to successfully shift your in-person events to virtual spaces will be a crucial skill if you want to grow your brand. …
The term “virtual event” has been thrown around a lot over the last month, as in-person events have been dropping like flies. A virtual event, also known as a virtual run event, is any organized experience that happens online rather than in person. Virtual run events can take a variety of shapes — from a…
There’s nothing we could have done to prepare for this moment. No college course, no contingency plan could have accounted for it.. Everything is unknown. The most honest thing we can do is acknowledge that. As a marketing professional, I’m often called upon for my expertise, so you can imagine how uncomfortable it is to…
