B2B Virtual Events

Events are a tried and true marketing method —and for good reason —79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. The most fundamental of these is that they gather people in the same place…

How to Market During a Crisis

There’s nothing we could have done to prepare for this moment. No college course, no contingency plan could have accounted for it.. Everything is unknown. The most honest thing we can do is acknowledge that. As a marketing professional, I’m often called upon for my expertise, so you can imagine how uncomfortable it is to…

Getting the Most out of Trade Show Season

Trade show season has arrived. Between travel, strategic campaigns, product launches, press meetings, business-dinners and extended hours on the show floor things are bound to get a little overwhelming.  Planning for a tradeshow doesn’t just take a month or two of preparations, it can take anywhere from 6 months to year of careful planning to truly hit your…

Five Common Mistakes in Security Marketing

Marketing in the security industry should not be as difficult as you may think. But why  do our trade show booths still look the same and articles submitted still read the same?  Is there something missing here?  The security industry is made up of the most intelligent End Users, Integrators, Distributors, Marketers, Engineers and Production…

FLIR

FLIR Systems is the pioneer and world leader in thermal imaging technologies. Following the expansion of FLIR’s security solution portfolio and the acquisition of DVTEL, FLIR sought to make a new impression in the security industry. FLIR partnered with Maize in 2017 on content creation, public relations, digital marketing and out-of-the-box ideas. The result –…

Louroe Electronics

Louroe Electronics is a classic, esteemed audio monitoring company within the security industry. Although Louroe had been providing audio security systems for over 35 years, its brand recognition was mediocre. The security industry at large often viewed audio as a niche, secondary technology. In 2013 Louroe sought Maize’s assistance to take the company to the…