B2B Virtual Events

Events are a tried and true marketing method —and for good reason —79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. The most fundamental of these is that they gather people in the same place…

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How to Market During a Crisis

There’s nothing we could have done to prepare for this moment. No college course, no contingency plan could have accounted for it.. Everything is unknown. The most honest thing we can do is acknowledge that. As a marketing professional, I’m often called upon for my expertise, so you can imagine how uncomfortable it is to…

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Getting the Most out of Trade Show Season

Trade show season has arrived. Between travel, strategic campaigns, product launches, press meetings, business-dinners and extended hours on the show floor things are bound to get a little overwhelming.  Planning for a tradeshow doesn’t just take a month or two of preparations, it can take anywhere from 6 months to year of careful planning to truly hit your…

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4 Considerations for your Trade Show PR Game Plan

Trade show season is in full swing! Between traveling, product launches, sales meetings, marketing deadlines, award submissions, booth appointments, late-night dinners and hours on the Exhibit Hall floor, you’re busy. So how do you make sure all your efforts don’t go to waste for your upcoming trade show? How do you get the people who…

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The 5 Types of Marketing Videos You Should be Making

Video marketing isn’t new, and it isn’t going anywhere anytime soon. Nowadays, you see videos on every platform and channel imaginable, but above all else it has dominated social media. According to a recent HubSpot research report titled Content Trends: Global Preference [TH1] , four of the top six channels on which consumers watch video are…

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Five Common Mistakes in Security Marketing

Marketing in the security industry should not be as difficult as you may think. But why  do our trade show booths still look the same and articles submitted still read the same?  Is there something missing here?  The security industry is made up of the most intelligent End Users, Integrators, Distributors, Marketers, Engineers and Production…

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