There’s nothing we could have done to prepare for this moment. No college course, no contingency plan could have accounted for it.. Everything is unknown. The most honest thing we can do is acknowledge that. As a marketing professional, I’m often called upon for my expertise, so you can imagine how uncomfortable it is to…
Trade show season has arrived. Between travel, strategic campaigns, product launches, press meetings, business-dinners and extended hours on the show floor things are bound to get a little overwhelming. Planning for a tradeshow doesn’t just take a month or two of preparations, it can take anywhere from 6 months to year of careful planning to truly hit your…
There is no refuting it; content is king. Whether you are a business owner looking for a place to start, or a seasoned marketing professional with a color-coded game plan, it never hurts to take a step back and ensure that your strategy is up-to-date and engaging. With more competition than ever, building brand trust…
Trade show season is in full swing! Between traveling, product launches, sales meetings, marketing deadlines, award submissions, booth appointments, late-night dinners and hours on the Exhibit Hall floor, you’re busy. So how do you make sure all your efforts don’t go to waste for your upcoming trade show? How do you get the people who…
Video marketing isn’t new, and it isn’t going anywhere anytime soon. Nowadays, you see videos on every platform and channel imaginable, but above all else it has dominated social media. According to a recent HubSpot research report titled Content Trends: Global Preference [TH1] , four of the top six channels on which consumers watch video are…
A SWOT analysis is a handy tool for auditing your business both internally and within your industry; this is the place where many marketers truly begin their planning. SWOT stands for “Strengths, Weaknesses, Opportunities, and Threats” by fully evaluating your business you can learn how to better focus on issues that are key to your…
Marketing in the security industry should not be as difficult as you may think. But why do our trade show booths still look the same and articles submitted still read the same? Is there something missing here? The security industry is made up of the most intelligent End Users, Integrators, Distributors, Marketers, Engineers and Production…
When talking about the various elements of the marketing process in the security industry, public relations is probably the least understood tool in the box. The basis of PR involves utilizing industry influencers to communicate your message and impact your audience in a desired manner. Security influencers can be industry spokespersons, analysts, investors, trendsetters, analysts,…
The world has changed rapidly over the past five to ten years. No matter where you are or where you look, people are face deep in their smartphones and somewhat disconnected from the things around them. Good luck getting someone to look up, let alone see and digest your messaging on a city billboard. Even while…
Small businesses are the very backbone of our country’s economy. Today, there are over 28 million small businesses in the United States. They operate in all different sizes, represent hundreds of industries, and offer a variety of products and services. But there is one thing every business has in common and that is a need…