Over the span of three months, Maize raised visibility, engagement and marketing qualified leads (MQLs) surrounding FLIR Systems’ deployment at San Jose Airport, resulting in increased web traffic, leads, and social engagement.
FLIR Systems, the global leader in thermal imaging, provides advanced thermal, sensor and video solutions for critical infrastructure entities. Maize was brought on to elevate content strategy development, storytelling, content creation and campaign execution for the in-house marketing team.
Maize developed a three-pronged, integrated campaign utilizing content marketing, public relations and digital marketing to increase brand awareness and produce MQLs. To do this, Maize generated high-quality case study collateral surrounding a specified deployment, including a catalog of owned content assets, social media copy, a landing page optimized for lead generation, and a cover story in a national trade media outlet reaching FLIR’s target audience All tactics were organic and did not use media buys.
In three months, Maize worked closely with FLIR to create a compelling case study, listicle, infographic, video, magazine cover story and 9 organic social posts for LinkedIn, Twitter and Facebook. As a result, FLIR saw 1,026 new users to the case study landing page, with 3.5% of users converting to leads. FLIR also garnered 800+ video views, earned 445 engagements on social media and saw 133,000 online and print impressions from the Security Today cover story.
New users to San Jose Airport case study page, spending an average of 2:51 on the page
Of all unique web visitors downloaded the case study
Online and print impressions on San Jose Airport PR cover story with Security Today
Views on San Jose Airport case study video