FLIR Systems is the pioneer and world leader in thermal imaging technologies.
Following the expansion of FLIR’s security solution portfolio and the acquisition of DVTEL, FLIR sought to make a new impression in the security industry.
FLIR partnered with Maize in 2017 on content creation, public relations, digital marketing and out-of-the-box ideas.
The result – FLIR went from a security player to a security frontrunner, captivating the marketplace’s attention.
Here’s how we did it.
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Speaking Engagements
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Award Wins
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Contributed Articles
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Case Studies/White Papers
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Newsletters

Digital Marketing

Launching a digital inbound marketing initiative using Public Relations, Email Marketing and Social Media to drive white paper downloads and lead conversion.

Downloads

232 downloads of Thermal white paper

Clicks

11,000+ links clicked

Leads

246 leads through social lead generation on Facebook

Trade Show Marketing

Inspiring attendees to go to the FLIR booth with media attention, award recognition and a social contest, “Take a Thermie.” Guests who took a “selfie” with FLIR’s therminator and shared the photo were entered to win a prize.

Social Impressions

LinkedIn, Facebook and Twitter Impressions: 505,277

Exposure

487% increase in ISC West social activity from 2016

Leads

246 leads through social lead generation on Facebook

PR Placements

16 Editorial Placements

Interviews

9 Press Meetings