FLIR Systems is the pioneer and world leader in thermal imaging technologies.
Following the expansion of FLIR’s security solution portfolio and the acquisition of DVTEL, FLIR sought to make a new impression in the security industry.
FLIR partnered with Maize in 2017 on content creation, public relations, digital marketing and out-of-the-box ideas.
The result – FLIR went from a security player to a security frontrunner, captivating the marketplace’s attention.
Here’s how we did it.
Digital Marketing
Launching a digital inbound marketing initiative using Public Relations, Email Marketing and Social Media to drive white paper downloads and lead conversion.
Trade Show Marketing
Inspiring attendees to go to the FLIR booth with media attention, award recognition and a social contest, “Take a Thermie.” Guests who took a “selfie” with FLIR’s therminator and shared the photo were entered to win a prize.