iluminar is a business that specializes in white light and infrared illumination devices for surveillance in the security sector.
The company’s president and CEO, Edwina “Eddie” Reynolds, is a 20-year security veteran and is well known by everyone in the industry.
Having relied primarily on word-of-mouth and referrals for all branding and new business, Eddie was eager to launch a marketing campaign that would raise her visibility in the marketplace.
In 2016, she partnered with Maize to focus on PR and launching iluminar’s social media presence.
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