For over 40 years, Seagate Technology has been the premier provider of data storage solutions. Seagate has driven the industry forward with its innovative edge to cloud solutions and by first introducing hard drives optimized for video surveillance applications.
Desiring a greater influence within the security industry, Seagate hired Maize in 2018 to establish partnerships with key security leaders, trade associations and media, educate stakeholders on the value of Seagate’s SkyHawk solutions, and position Seagate as a trusted storage provider.
With Maize’s help, Seagate launched an influencer program that increased Seagate’s share of voice in the marketplace, showcased Seagate’s technological expertise and kept Seagate top-of-mind.
This is what was accomplished in one year.
Public Relations
- 29 Placements
- 11 Round Tables
- 7 Product Placement
- 5 Article by Editors
- 5 Contributing Articles
Thought Leadership
Increasing Seagate’s credibility and positioning Seagate as a subject matter expert for the industry’s premier conferences.
- 3 Secured Speaking Engagements
- 3 Skyhawk Award Wins
- 1 Event Sponsorship
Digital Marketing
Launching lead generation campaigns with security outlets to drive downloads of compelling Seagate white papers.
- 1 White Paper – Seagate Storage Powers Big Data Insights for Traffic Management in Smart Cities
- 1 Infographic – Top 5 Ways AI and Data are Powering the Smart Cities of the Future
- 1 Landing Page on SecurityInfoWatch.com – Landing Page