Case #1 - Made by Meg

Challenge - Chef Meg Hall is an up-and-coming chef and caterer based in Los Angeles. Although she has a steady stream of business, she was looking to expand her brand beyond the Los Angeles area and begin to establish herself as a lifestyle expert, hoping to land guest segments on local & regional lifestyle broadcast shows.

Strategy - Chef Meg is very camera-savvy, as evidenced by a series of webisodes she filmed for an online foodie site, but did not have the live TV experience required by TV programs in Los Angeles, the #2 market in the country. While still focusing on the possibility of securing a broadcast segment in Los Angeles, we also focused on regional markets including San Diego, San Francisco, Las Vegas, Palm Springs and Santa Barbara.

Results - Within the first three months of working together, Maize Marketing secured lengthy regional broadcast segments for Chef Meg in Las Vegas and San Francisco. This has in turn increased her regional exposure and has helped producers of local TV programs to see her live on-camera experience.

Chef Meg on ABC 13 Action News

Chef Meg on View from the Bay broadcast

Case #2 - Pretty the Series

Challenge - With dozens of new web series popping up online every day, Maize Marketing was charged with helping a new delightfully offensive mockumentary of children's beauty pageants stick out in the crowd. There were no major celebrities, studios or networks attached, so we were charged with taking the sheer genius and creativity of the episodes to gain publicity and increase viewership of the episodes.

Strategy - Our emphasis was on crafting creative story angles that would capture the interest of media and bloggers alike. We pitched the series to mom bloggers and parenting sites for a source of humor when “mama needs a break,” we pitched it to entertainment bloggers as the web's best kept entertainment secret, and pitched ”mock“ interviews to broadcast segments.

Results - We had tremendous success with entertainment and mom bloggers which brought a lot of viewers to the web site to view the episodes, but what threw the series over the edge into superstardom was a segment we secured for Pretty the Series on The KTLA Morning Show, the #1 watched morning show in Los Angeles, which is the #2 market in the country.

Case #3 - The Guardians

Challenge - The Guardians of the Los Angeles Jewish Home for the Aging have been raising funds for the Jewish Home for 80 years. There are numerous other charities that are vying for the monies of givers in and around Los Angeles. Maize Marketing was tasked with the challenge of creating a new awareness for the charity through the development and rebranding of the existing creative.

Strategy - The team at Maize Marketing wanted to create a sustainable brand that has kept the new members and existing members clamoring for more. The strategy was to keep the brand elements intact but modernize the logo, website, social media, magazine and marketing materials.

Results - The Guardian magazine is now sent to over 4,000 individuals and is a sustainable product on its own, creating advertising revenue and showcasing the wonderful events the Guardians put on each year. Since establishing a social media platform, (Facebook, Twitter, YouTubeÉ) the Guardians have more young members than ever, and a great deal of event marketing is done through Facebook.