B2B marketing for security & tech
Turning marketing into a growth engine for security and technology brands.
Maize helps security and technology companies grow through content strategy, lead generation, and integrated campaigns, measured the way you measure everything else: in qualified pipeline.
Case studies
Judge us the way your customers judge you.
A brilliant concept isn't enough to cut through the noise. Here's what happens when strategy, content, and execution stay in the same hands.
Editorial placements secured
Seagate made the drives inside everyone else's surveillance systems and had no voice in the security trades. Twenty-three months of ghostwritten editorial, roundtables and award submissions changed that.
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On the Las Vegas Strip
Resorts World became the first property on the Strip with room keys in Apple Wallet. Maize made the customer story and the film, through an approval chain that included Apple.
Impressions from one cover story
FLIR had secured a six-mile airport perimeter and almost nobody knew. Maize got San José International to sign the approval form, then built seven months of content out of that one document.
Impressions in eight weeks
An Israeli drone maker with real U.S. defense contracts and no presence in the American defense press. One week at Yuma Proving Ground, worked properly, put them inside Army.mil, Defense News, Breaking Defense and Janes.
Our core capabilities
Solutions for complex B2B growth.
Strategy through execution, under one roof, so nothing gets lost between the plan and the pipeline.
Content Strategy
The asset your buyer actually finishes. White papers, bylined editorial, case studies and video, built around the question holding up their decision.
Manufacturer marketing › 02Lead Generation
LinkedIn lead forms and single-purpose landing pages, tagged by asset and channel, so every name in the CRM tells you where it came from.
How it works › 03Digital Campaigns
Earned, owned and paid working the same argument at the same time, instead of three teams telling three versions of the story.
How it works › 04Brand Positioning
A clear line on what you sell and who it beats, written in the language integrators and specifiers already use.
How it works › 05Public Relations
Trade press, roundtables, awards and speaking. We know which editors cover what, and they take our calls.
Security PR ›“No doubt we found the right partner. The Maize team is the most experienced in the industry with deep relationships. When publications are looking for a thought leader on a key topic, they ask Maize, and they bring us great opportunities.”Maureen Carlson · Co-Founder & President, System Surveyor
Why Maize
You shouldn't have to explain your industry to your agency.
Generalist agencies learn on your budget. We already know the difference between an integrator and a distributor, why the channel matters, and which trade publications your buyers actually read.
Maize has spent years inside the security industry, walking the floor at ISC West and GSX, working with manufacturers, integrators, and technology partners. That context is why our campaigns start producing faster.
Industry fluency from day one
No ramp-up period. Physical security, access control, video, storage. It's the world we work in every day.
Deep media relationships
When trade publications need a thought leader, they call us. Those relationships become your opportunities.
Reporting you can take to the board
Placements, leads, engagement. Every engagement closes with numbers, not adjectives.
How it works
The Maize Journey: how content becomes pipeline.
One asset, written once, goes out through every channel you have. Every channel points at one place where a name gets exchanged for it. That name lands in your CRM, and the ones who are not ready yet stay in the loop until they are.
Content with a point of view
One substantive asset, built to answer the question that is holding up the decision.
Three ways out, at once
Earned, owned and paid carry the identical argument at the same time.
One capture point
Every channel points at a LinkedIn lead form or a single-purpose landing page.
Into the CRM
Every name arrives tagged with the asset that produced it and the channel it came through.
Connect with our team
Let's start the conversation.
Tell us where growth is stuck. We'll come back with a point of view, not a boilerplate proposal.