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Client Name: Maize Marketing
How Maize helped Seagate's Lyve Mobile team build the full B2B marketing foundation needed to launch a new product category.
Client Name: Maize Marketing
Client business description How Maize helped Seagate's Lyve Mobile team build the full B2B marketing foundation needed to launch a new product category.
Industry: Technology
Duration: 6 months
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Seagate's Lyve Mobile team was preparing to launch a new edge storage solution into a market dominated by entrenched cloud providers and DIY data transfer workflows.
The launch had to land with multiple buyer personas across industries with very different workflows. The team had a strong product but no go-to-market foundation — no positioning narrative, no sales enablement materials, and no lead generation engine.
With a competitive product window and significant R&D investment behind the launch, marketing needed to perform from day one.
"In their own words, what the problem felt like before Maize."
We recognized that Lyve Mobile wasn't competing against other storage products — it was competing against the workflows customers already had. So the entire program centered on educating buyers about a problem they didn't yet have language for.
1-2 paragraphs explaining what was done, what it included, and why it mattered. Reference the deliverable image inline.
1-2 paragraphs explaining what was done, what it included, and why it mattered. Reference the deliverable image inline.
1-2 paragraphs explaining what was done, what it included, and why it mattered. Reference the deliverable image inline.
1-2 paragraphs explaining what was done, what it included, and why it mattered. Reference the deliverable image inline.
A look at the deliverables that brought the program to life.
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Qualitative results — what changed for the client beyond the numbers? Did marketing become a recognized growth driver internally? Did the brand earn category leadership? Did the team build new capabilities?
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"Full testimonial — 2-3 sentences. Should speak to specific value Maize provided, not generic praise."
Building marketing for a category that doesn't yet exist requires inverting the usual order of operations. Instead of leading with product features, we led with the workflow problem — and the language buyers used to describe it. That insight now shapes how we approach every new-category product launch.
Whether it's a new product, a new category, or a new chapter for an established brand —let's talk about how to give your launch the marketing foundation it deserves.
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