Services
The marketing team for B2B manufacturers.
Security in all its forms, physical, cyber and IT, and the technology companies built around it. We already know the editors, the awards calendar and the show floor. Strategy through execution, in one set of hands.
Trusted by
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Capabilities
What we do, and who does it.
Six disciplines, one senior team. The person who sets your strategy is the person writing your byline and calling the editor.
Brand Positioning
Category strategy, messaging architecture, competitive teardown, visual identity, naming.
Public Relations & Awards
Media relations, bylined thought leadership, award submissions, analyst and editor briefings, speaking placement, crisis comms.
Content Strategy
Editorial calendars, technical and solution briefs, case studies, video and webinars, executive ghostwriting, sales enablement.
Demand Generation
Paid search and social, retargeting, email nurture, landing pages and CRO, marketing automation, attribution reporting.
Search & Digital
Technical SEO, category landing pages, site architecture, analytics and tracking, Webflow build and care.
Trade Shows & Events
Pre-show demand, meeting programs, booth messaging, show daily and on-site press, post-show follow-through.
Proof
Judge us the way your customers judge you.
Three clients, three different problems, three sets of numbers we're happy to be held to.
Seagate SkyHawk
29
Media placements
Plus 3 speaking engagements, 3 awards and 11 industry roundtables, building the press position that made SkyHawk the category's trusted surveillance storage name.
Read the case study →System Surveyor
40+
Earned placements
Nine industry awards since 2023 and a fourth consecutive year on retainer, across a program that runs every launch through the trade press three separate times.
Read the case study →dormakaba
1st
On the Las Vegas Strip
The first property on the Strip to offer room keys in Apple Wallet. Maize built the messaging, the launch plan and the promotional video behind it.
Read the case study →How we work
What the first ninety days look like.
You approve the plan before anything ships, and the people who wrote it are the people who execute it.
Weeks 1–2
Immersion
Product walkthroughs with your engineers, calls with sales, and a hard look at what the category already claims. We come in knowing the industry. We still have to learn you.
Weeks 3–4
The plan
A written plan with named targets: which editors, which awards, which terms, which campaigns, on what dates. You approve it before anything ships.
Weeks 5–12
Execution
The same senior people who built the plan do the work. Weekly progress, a standing monthly working session, and direct access, not a ticket queue.
Ongoing
Compounding
Each quarter's coverage feeds the next quarter's submissions and content. The account gets more effective over time, which is the whole argument for a retainer.
Questions
The things people ask on the first call.
How are engagements priced?
Some engagements are fixed-fee and fixed-scope. Ongoing work is a monthly retainer scoped to the volume of work, not to a headcount formula. We put the number in writing after the briefing call, once we know what you're actually trying to move, and we'll tell you if something smaller would get you there.
Who actually does the work?
The senior people you meet in the first conversation. Maize is built to stay senior, which means the person who sets your strategy is the person writing your byline and calling the editor. There's no handoff to a junior team in month three, because there isn't one.
Do we have to commit to a long contract?
No. Retainers run month to month after an initial ninety-day period, which is roughly how long it takes for the first cycle of work to show results. Our longest client is in year four, by choice, not by contract.
Can you work alongside our internal marketing team?
Most often, yes. That's the common case. Some clients use us as the whole marketing function; more use us for the category knowledge and the editor relationships their internal team can't build from scratch. We're comfortable being either the department or the specialist arm of it.
How do you measure success?
Against numbers agreed before the work starts: earned placements in named publications, award submissions and wins, speaking slots, qualified pipeline, and search position on the terms that matter. We don't report on impressions as though they were an outcome.
What kinds of companies do you work with?
Security is the deepest bench, physical, cyber and IT, and it extends naturally to the technology companies built around it: storage, networking, infrastructure, and B2B hardware and software generally.
Look at the client list and you'll see the range. Seagate is a storage company. System Surveyor is software. dormakaba makes locks. What they have in common is a technical product, a considered purchase with a long sales cycle, and a trade press that has to be earned rather than bought. That's the work we're built for.
What do you need from us?
Access to a subject matter expert for roughly an hour a month, a named decision-maker who can approve work, and honesty about what's actually happening in the business. Engagements stall for exactly one reason: no one on the client side has time to say yes.
Start here
Twenty minutes on where your category is actually open.
Not a pitch. We'll walk you through what your competitors have already claimed, what's still open, and the two or three moves we'd make first. If there's no fit, you keep the read.
No deck required. No gated download. Just the twenty minutes.