The first room key in Apple Wallet on the Las Vegas Strip.

March 2025 — June 2025

The Challenge

Resorts World Las Vegas was about to become the first property on the Strip to put room keys in Apple Wallet, and dormakaba was the access control vendor making it work. Firsts have a short shelf life. The story had one window to land before the thing it described became ordinary.

It also meant three parties had to agree on every frame. dormakaba, Resorts World and Apple all sat in the approval chain. The constraint was never creative. It was getting something true, on brand for three companies, and finished before launch day.

One shoot, many assets

The Solution

Customer stories fail when they are assembled from stock footage and spec sheets. This one was shot on the property, in the Conrad lobby, at the guest room doors, in the elevators and on the casino floor, with the client's customer on camera saying it in her own words.

A sit-down with Shannon McCallum, VP of Hotel Operations at Resorts World, anchored the film. The end user saying it is worth more than the vendor saying it, and it is the part most vendors never secure.

Roughly eleven cuts followed across May and June, with Apple returning notes down to which iPhone model appeared on screen and the results paragraph rewritten to language Apple would clear. Final files landed 16 June 2025, the same day dormakaba announced the launch. The film, the customer story and the news all arrived together.