Six miles of fence, and almost nobody knew.

Before the signature

The Challenge

San José International is the gateway to Silicon Valley: 15 million passengers a year, 1,050 acres, and a perimeter that runs six miles. After an independent on-site evaluation of six detection technologies, the airport chose an end-to-end FLIR system. Elara FC-Series ID thermal analytic cameras and ioi HD analytics bullets line the fence, Triton PT-Series cameras auto-track on alarm, and all of it runs through FLIR's Latitude VMS.

It was exactly the reference perimeter buyers ask for. It was also a critical-infrastructure site with every reason to stay quiet about its own security. Without the airport's name on it, the strongest proof FLIR had was a spec sheet.

One approval, seven assets

The Solution

The work started with the approval, not the article. Maize prepared the testimonial release and worked it through the airport until SJC signed, clearing its name for a written case study and FLIR's marketing and press.

The case study was then written with the end user's voice in it. Bob Lockhart, the airport's deputy director of operations, explained what the thermal coverage changed. Ken Castle of integrator Ojo Technology explained why thermal analytics beat shaker-fence alarms that fire on dogs, branches and wind.

From that one approved story Maize built the chain: a Security Today cover story bylined to FLIR's general manager of critical infrastructure, the case study, a blog, an infographic, an airport perimeter listicle, a transportation vertical page and a deployment video. Social and digital promotion pointed all of it back to one gated landing page, so the attention turned into leads.