Why Maize | Security Industry Marketing Experience That Shows | Maize Marketing
Why Maize/ the case for a specialist

You shouldn't have to explain your industry to your agency.

Generalist agencies learn your world on your budget. Maize starts already knowing it: the channel, the trade press, the shows, and how security buyers actually decide.

Trusted by MOBOTIX Allegion Genetec FLIR Seagate Everon dormakaba
The difference

Fluency you can't fake.

We already know the difference between an integrator and a distributor, which trade publications your buyers read, and why the channel decides more than the end user. Years on the floor at ISC West and GSX is why our campaigns start producing faster, and why editors return our calls.

Fluency

Industry fluency from day one

No ramp-up period. Physical security, access control, video, storage: it is the world we work in every day.

Relationships

Deep media relationships

When trade publications need a thought leader, they call us. Those relationships become your opportunities.

Numbers

Reporting you can take to the board

Placements, leads, engagement: every engagement closes with numbers, not adjectives.

The proof

Judge us by the work.

“No doubt we found the right partner — the Maize team is the most experienced in the industry with deep relationships. When publications are looking for a thought leader on a key topic, they ask Maize, and they bring us great opportunities.”
Maureen Carlson — Co-Founder & President, System Surveyor
Who you work with

Led by Kevin Friedman.

President of Maize Marketing. Clients work with Kevin directly, not with a hand-off team: the person in the pitch is the person on the account.

Kevin writes the "Where the Money Works" series in Security Journal Americas, and you will find him at ISC West and GSX every year. Connect on LinkedIn.

Kevin Friedman, President of Maize Marketing
Kevin Friedman

Twenty minutes. Your category. Our honest read.

Book a 20-minute category briefing. We will walk through what is working in your corner of the security market right now, no deck and no pitch.