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Why Maize
The learning curve is the expensive part.
A generalist agency spends its first two quarters finding out what an access control panel does, and you pay for both of them. Maize works only in security. We already know the channel, the trade press, the show floor and how these buyers decide.
Trusted by
The shape of it
What we are, and what we are not.
What we are
- A small senior team that has worked in this industry for years, not months
- On a first-name basis with the editors who cover your category
- Comfortable being told the spec sheet is wrong, and comfortable saying so
- Running a deliberately short client list, so the work stays senior
What we are not
- Generalists, which is why no ramp-up period shows up on your retainer
- An account-management layer between you and the people doing the work
- Priced on a headcount formula, by the seat or by the send
- The cheapest option in the category, and not trying to be
On the record
Where the industry already sees us.
Covers, bylines, features and award submissions. All of it placed, none of it paid.
Marks shown are outlets with placements in the archive. The full list runs longer.
Where the work has run
SDM· Security Sales & Integration· Security Systems News· Security Today· Security Dealer & Integrator· Security Magazine· Security Products· Security Technology Executive· Security Management· Security Journal Americas· International Security Journal· a&s International· a&s Asia· SecurityInfoWatch· SecurityInformed· Security Business· Campus Safety· Sheriff & Deputy· Police Chief· Law Enforcement Technology· Law Enforcement Product News· Evidence Technology· Government Security News· SIA Tech Insights· Buildings· Convenience Store Decisions· Ventas de Seguridad· Public Safety News
Published
Maize writes the "Where the Money Works" series in Security Journal Americas.
On the floor
ISC West and GSX, every year, working the show rather than walking it.
Awarded
Nine industry awards won for clients since 2023, written and submitted in house.
Retained
Our longest-running client is in a fourth consecutive year, by choice rather than contract.
The standard
Four things a specialist has that a generalist has to buy.
01
No ramp-up on your budget
We know what an integrator does that a distributor does not, why the channel decides more deals than the end user ever will, and which publications your buyers actually open. That is why month one produces work instead of questions.
02
Editors take our calls
Relationships in the security trades take years to build and cannot be bought at any price. When a publication needs a thought leader on a topic, they call us first. That call becomes your byline.
03
Senior people, start to finish
Two people own your account from the first day, and they are the two who were in the pitch. There is no handoff in month three, because there is no second tier to hand you to. That is a consequence of running a short client list, not a promise.
04
Numbers, not adjectives
Every engagement closes against figures agreed before it started: placements in named publications, awards submitted and won, speaking slots, qualified pipeline. No impressions dressed up as outcomes.
The proof
Judge us by the work.
From a client
“No doubt we found the right partner. The Maize team is the most experienced in the industry with deep relationships. When publications are looking for a thought leader on a key topic, they ask Maize, and they bring us great opportunities.”Maureen Carlson · Co-Founder & President, System Surveyor
Start here
Twenty minutes. Your category. Our honest read.
We will walk through what is working in your corner of the security market right now. No deck, no pitch.