Case Studies | Maize Marketing

Case studies

Judge us the way your customers judge you.

Six engagements, the work behind each one, and the numbers they produced. Nothing here was bought — the placements were earned, the awards were submissions somebody wrote, and the customers went on the record by name.

CASE 01STORAGE · SURVEILLANCE
46

Editorial placements secured

Seagate made the drives inside everyone else’s surveillance systems and had no voice in the security trades. Twenty-three months of ghostwritten editorial, roundtables and award submissions changed that.

20 roundtables4 award wins120+ leads
CASE 02ACCESS · HOSPITALITY
1st

On the Las Vegas Strip

Resorts World became the first property on the Strip with room keys in Apple Wallet. Maize made the customer story and the film — through an approval chain that included Apple.

44% check-in rate1 shoot day3 approvers
CASE 03THERMAL · PERIMETER
132K+

Impressions from one cover story

FLIR had secured a six-mile airport perimeter and almost nobody knew. Maize got San José International to sign the approval form, then built seven months of content out of that one document.

1 cover story59K+ circulation7 assets
CASE 04DATA · EDGE
4 yrs

Running the whole marketing surface

Seagate’s Lyve organization sold edge data into energy, media and defense. Maize ran positioning, the Lyve Cloud launch, partner enablement, sales content, event production and demand generation.

148 qualified leads5 partner programs40/mo SDR posts
CASE 05SOFTWARE · SYSTEM DESIGN
9+

Industry awards since 2023

Four years of one repeatable play — seed the story in a byline, launch it to editors who already have context, then enter it for awards. Two platform launches, a CEO cover story, wins four years running.

40+ placements20+ releases4th year on retainer
CASE 06DEFENSE · UNMANNED SYSTEMS
4.2M

Impressions in eight weeks

An Israeli drone maker with real U.S. defense contracts and no presence in the American defense press. One week at Yuma Proving Ground, worked properly, put them inside Army.mil, Defense News, Breaking Defense and Janes.

27 placements24 outlets0 paid

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