For autonomous platform, ISR and counter-drone companies that need program managers and editors to know their name before the next demonstration.
Request a strategy callDefense buyers do not find vendors through ads. Program managers, contracting officers and prime integrators read a small set of publications, attend a small set of events, and form a shortlist long before a solicitation is written. A company that is absent from that room is absent from the shortlist, however good the platform.
Maize Marketing builds that presence on purpose: a named media list instead of a wire service, messaging written in U.S. acquisition language, and executives briefed for every interview and every meeting. Proving ground access, demonstrations and contract news become coverage the right readers actually see.
Breaking Defense, Janes, Defense News and service public affairs are read by the people who decide programs. They are reached through relationships, not distribution.
An engineering story has to be retold in the vocabulary of requirements, programs of record and mission outcomes, and it has to hold up under questioning.
Demonstrations, exercises and shows are the moments that matter. The whole program is built backward from them so coverage lands while attention is highest.
XTEND had U.S. Department of Defense contracts and almost no presence in the American defense press. Maize built a 53-contact media list by hand across thirteen publications and service public affairs, rewrote three product white papers for a U.S. reader, and briefed the executive team for every interview, including a meeting with a U.S. Senator at a counter-drone demonstration at Yuma Proving Ground.
The result was coverage from Army.mil, Defense News, Breaking Defense and Janes. Maize also ran federal and defense association programs for Seagate's Lyve organization through AFCEA and AOC.
Yes. Translating a foreign engineering story into U.S. defense-acquisition language is a core part of the work, as it was for XTEND.
Yes. Every asset goes through your review and any required release process before it reaches an editor. We plan the calendar around approval time.
The XTEND program was entirely earned, with no paid placements. Paid and association programs can be layered on when the plan calls for them.
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