Lead Generation · Lead Harvest
Lead Harvest is the Maize program that turns one piece of content into a verified list of security buyers, built to your criteria and delivered straight into your CRM.
The program
Most lead programs in security hand you a spreadsheet of badge scans and call it pipeline. Half the names are students, competitors and vendors. The rest went cold the week the show closed.
Lead Harvest starts from the other end. You tell us who you want to reach, by region, title, vertical and company type. Maize builds that audience, puts your content in front of it, and verifies every registration before it reaches your sales team.
A
You set the filters
Geography, titles, verticals, company types. The audience is built to your spec, not pulled from whoever walked past a booth.
B
Every name is checked
Hard-bounce testing, phone checks and a manual LinkedIn pass on each registration. Nothing unverified gets through.
C
You own the list
Names, titles and contact details land in your CRM tagged by asset and channel. They are yours to work, not rented for a quarter.
How it works
Lead Harvest runs on the same mechanics as every Maize program. The difference is that the audience is built before the first email goes out.
01
Set the filters
Your criteria are overlaid onto Maize's security industry database and a target file is built that matches every one of them.
02
Promote one asset
A white paper, guide, case study or webinar goes out by email to that list, with a single-purpose landing page as the only capture point.
03
Verify every registration
Each registration is bounce-tested, phone-checked and reviewed against LinkedIn before it is counted.
04
Deliver into the CRM
Every record arrives tagged with the asset that produced it and the channel it came through, ready for nurture.
Two ways to run it
Pick the track that fits the asset you have and the partners you can bring. Both end in the same place: a verified list in your CRM.
The fastest route when you already have an asset worth registering for. Maize builds the list, writes and sends the email series, runs the landing page and returns the verified registrations.
If you do not have the asset yet, Maize writes it as part of the program, built around the question holding up your buyer's decision.
A fireside-chat panel that puts you on stage with a manufacturer partner and an end user. Maize recruits both, shapes the title, outline and talking points, and sends the invitations to an audience built to your filters.
Both companies co-market on LinkedIn. Afterward you get the full attendee list with names, titles and contact details, not just the people who asked a question.
Proof
Two Seagate programs, two routes to qualified leads. Judge the work the way your customers judge you.
Editorial placements secured
Seagate made the drives inside everyone else’s surveillance systems and had no voice in the security trades. Twenty-three months of ghostwritten editorial, roundtables and award submissions changed that.
Running the whole marketing surface
Seagate’s Lyve organization sold edge data into energy, media and defense. Maize ran positioning, the Lyve Cloud launch, partner enablement, sales content, event production and demand generation.
What the program includes
One team runs the audience, the asset, the sends, the verification and the reporting. Nothing is handed off.
Ideal customer profile and filter definition by vertical
Built against Maize's security industry database.Content written or repurposed from what you have
White paper, guide, case study or webinar.Campaign copy, design and sends
A series, not a blast, to the list you specified.Single-purpose capture page
Tagged by asset and channel so every name tells you where it came from.Bounce, phone and LinkedIn checks on every registration
Automated checks plus human review.Production and partner co-marketing
When you choose the panel track.Delivery and nurture sequence setup
Salesforce, HubSpot or whatever you run.Lead volume, qualification rate and cost per lead
Numbers you can take to the board.Questions
Where do the contacts come from?
Each campaign starts from an audience built to your filters: geography, title, vertical and company type, overlaid onto Maize's own security industry database. No list goes out until it matches every filter you set.How do you verify a lead?
Every registration is tested for hard bounces, phone numbers are checked, and each contact gets a manual LinkedIn pass before it reaches you. You get names, titles and contact details that hold up when sales picks up the phone.Do we need to have content ready?
A campaign needs one asset worth registering for. If you have a white paper, guide or case study already, that is usually the fastest route. If you do not, Maize writes it as part of the program.Does this replace trade publication lead programs?
It runs alongside them or instead of them. Lead Harvest is built to cost less per qualified lead than a trade outlet program because you set the filters and own the list afterward.Start a campaign
Bring your target titles and verticals to a 20-minute call and we will walk through how a first Lead Harvest campaign would be built. No deck, no pitch.
