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October 2026 |
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New work from Maize
THE WORK IS
THE PROOF.
Two new case studies show what happens when the right story reaches the right market. One produced qualified demand across three verticals. The other built a U.S. press presence in eight weeks.
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We have been doing a lot of work behind the scenes at Maize, and several projects are now ready to share.
The first is a look at four years of work with Seagate’s Lyve organization. The second shows how we helped XTEND establish a presence in the U.S. defense and security press. We also published two new articles and launched a better way for manufacturers to reach verified security buyers.
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Case studies
Results you can inspect.
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Seagate Lyve · Edge data and cloud storage
Four years across the marketing surface.
Maize supported positioning, partner enablement, sales content, events and demand generation. One association-led campaign produced 148 qualified leads in a single quarter.
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XTEND · Defense technology
A U.S. press presence in eight weeks.
XTEND had established defense contracts but almost no presence in the American press. The campaign produced 27 earned placements across 24 outlets, including Army.mil, Defense News, Breaking Defense and Janes.
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Recent thinking
Borrow the idea.
Apply it to security.
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The Whopper playbook How a security manufacturer runs a real turnaroundThree moves behind Burger King’s turnaround, translated for manufacturers that sell through a dealer channel. Read the article → |
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The Heinz test Would an integrator draw your camera?When buyers picture your category, whose product do they see? Heinz found a simple way to get the honest answer. Read the article → |
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New from Maize
Lead Harvest turns audience volume into verified buyers.
We identify the integrators, consultants, end users and channel partners that match your target profile, promote a useful content asset or webinar, and verify every registration before it reaches your CRM.
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Planning 2027?
What result should we be writing about next?
If you are mapping out next year’s marketing or preparing for ISC West, reply to this email. I would be glad to talk through what you are planning and where there may be an opening.
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