A Physical Security Marketing Agency Measured on Influence, Not Activity
Strategy, PR, ABM and channel programs for the companies that make physical security work - cameras, access, sensors, software and the infrastructure behind them.
Request a strategy callSearch for a security marketing agency and you will mostly find two things: cybersecurity agencies that have never met an integrator, and dealer-marketing shops selling local lead generation. Physical security manufacturers sit in the gap - too technical for generalists, too channel-driven for dealer playbooks.
Maize Marketing lives in that gap on purpose. We serve physical security and adjacent technology manufacturers exclusively, with programs built for how this industry actually buys: through channels, consultants, trade media, long evaluation cycles and relationships that form well before an RFP exists.
What to demand from a physical security agency
Industry fluency without the ramp
Your agency should already know the difference between a distributor, an integrator and a rep firm - and how ONVIF, NDAA or UL shows up in a deal. Onboarding should not be an education project.
A demand system, not deliverables
Logos, webinars and press releases are outputs. The question is whether they connect into a system that makes target accounts more familiar with you every month.
Manufacturer metrics
Cost per lead is a dealer metric. Manufacturers should see engaged target accounts, qualified consumption, sales-accepted conversations and pipeline influence.
Proof, not promises
Maize has delivered integrated programs for physical security and technology brands including MOBOTIX, Seagate, FLIR, Genetec, Allegion and dormakaba - spanning positioning, earned media, launches, ABM and sales enablement, with outcomes like 29+ media placements for Seagate SkyHawk and the launch messaging behind the Strip's first Apple Wallet room keys.
What the program includes
- Marketing strategy and category positioning
- PR and trade media relations (SSI, SDM, SIW, SSN and beyond)
- Thought leadership and executive platforms
- ABM, paid media and retargeting on named accounts
- Channel and partner marketing
- Sales enablement and proof development
Frequently asked questions
Physical security vs cybersecurity marketing - does the difference matter?
Completely. Different buyers, channels, media and cycles. An agency fluent in SOC 2 but not in integrators will misfire in this market. Maize works the physical side, including where it converges with IT.
Which companies fit Maize best?
Manufacturers and technology providers in video, access control, sensing, storage and security software that sell through channels and want marketing measured on commercial influence.
How do engagements start?
Usually with a strategy engagement or a scoped program (launch, category push or ABM pilot) that proves the model before expanding.
See how security buyers are building shortlists before they reach your website
Request a strategy call and we will walk through how preference is forming in your category - and where Maize would focus first.
Request a strategy call